Une mission réalisée par Aurélie Giraud
| Durée de la mission | 18 mois |
| Type d’entreprise | TPE dans le domaine de la santé |
| Problématique soulevée | La fondatrice d’un centre de gestion du stress ne parvient pas à lancer son activité faute d’expérience. Il faut restructurer l’entreprise et lancer l’activité économique |
| Objectifs de la mission | Structurer une stratégie commerciale, positionner l’entreprise sur son marché, lancer l’activité commerciale. |
| Le diagnostic | La dirigeante n’a aucune expérience du monde de l’entreprise et ne sait pas comment aborder les problèmes. Aucun positionnement n’est clairement établi. L’offre est confuse et les démarches commerciales sont inefficaces après 1an d’ouverture le CA est quasi nul. |
| les actions menées | Mise à plat du business model et création d’un business plan à 3 ans. Réorganisation des équipes d’intervenants médicaux et paramédicaux et création de programmes de soins pluridisciplinaires. Création d’une image de marque et des supports associés (site web, plaquettes,…) et d’un plan de communication (presse, intervention média-LCP, organisation d’événements). Création d’une offre entreprise pour la prévention et la gestion des risques psychosociaux. Mise en place d’une stratégie de développement commerciale pour les particuliers et les entreprises. |
| Résultats Obtenus | L’entreprise a gagné en notoriété, est consultée pour les appels d’offres. Elle remporte rapidement un gros contrat dans l’industrie cosmétique. |
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